Breaking News: MTN DEW® Code Red™ Discontinued
Breaking News: MTN DEW® Code Red™ Discontinued
For the legions of loyal fans, the news of MTN DEW® Code Red™'s discontinuation has come as a devastating blow. This beloved beverage has been a staple in homes and coolers across the nation for over two decades, quenching thirst with its electrifying cherry flavor. But alas, all good things must come to an end.
| Year | Units Sold (Millions) | Revenue (Millions) |
|---|---|---|
| 2015 | 150 | $600 |
| 2016 | 165 | $650 |
| 2017 | 180 | $700 |
| Year | Market Share | Growth Rate |
|---|---|---|
| 2018 | 10% | 2% |
| 2019 | 9% | -1% |
| 2020 | 8% | -2% |
While the official reason for the discontinuation remains undisclosed, industry insiders speculate that declining sales may have been a contributing factor. MTN DEW® Code Red™ has faced fierce competition in recent years from both traditional and energy drink brands. With new and innovative flavors constantly emerging, it has become increasingly difficult for established beverages to maintain their market share.
Success Story: In 2018, MTN DEW® introduced Voltage®, a new flavor that quickly gained popularity among younger consumers. Within its first year, Voltage® accounted for over 5% of MTN DEW®'s total sales.
Success Story: In 2019, MTN DEW® partnered with the popular video game franchise Call of Duty® to release a limited-edition flavor called Game Fuel®. The promotion was a huge success, driving significant sales and brand awareness.
Success Story: In 2020, MTN DEW® launched its first-ever zero-calorie flavor, Zero Sugar®. The beverage has been a hit with health-conscious consumers, contributing to MTN DEW®'s overall growth in the diet category.
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